Selling Your Business In A Buyer's Market

Jun 26, 2022

WHAT HAPPENS IN A BUYERS' MARKET

For almost two decades the M&A market has favored sellers. Sellers have become accustomed to a competitive bidding process with multiple buyers, higher than historic multiples, purchase agreements with favorable terms, and relaxed partnerships with strategic and financial partners. As we head into the second half of 2022, it is clear that the M&A market is transitioning to a buyer's market. There are several strong economic and demographic trends that are causing the M&A market to shift to a buyer's market. Demographic trends are:

  • Aging business owner demographic changing historic supply
  • Consolidation and vertical integration activity beginning to normalize
  • Higher interest rates are impacting borrowing economics for buyers
  • Competitive bidding for platform companies is causing price retraction for add-ons

RECESSION ON THE HORIZON

To add to the headwinds in the M&A markets, the state of the economy has bolstered talks of a recession heading into 2023. Some of the economic data:

  • Historic higher than expected .75 basis point rate hike in June
  • Lowered growth expectations for 2022 with GDP reduced to 1.7% from 2.8%
  • Supply chain issues that continue to disrupt manufacturing, goods, and services
  • Oil prices continue to increase with no signs of returning to normal pricing near term
  • Fastest inflation increases in the past 40 years with current inflation running at 4.9% in April

As a business owner, do you have enough gas in the tank to make it to the next recovery and/or until the next seller’s cycle?

 RECESSIONARY SIDE EFFECTS FOR BUSINESS OWNERS

  1. Cash Flow Challenges: Limited access to capital at higher rates.
  2. Lower Margins: Expending valuable resources on low-margin products/services negatively impacts cash flow.
  3. Ineffective C-Suite: Little or no management team to run the business after your departure.
  4. Bad Decision Making: Lack of financial transparency limits fact-based decisions.

HOW PREPAREDNESS PLANNING IMPACTS SALE VALUE

Preparedness planning ensures that business owners receive maximum value at sale. It also ensures sellers receive the unlocked value and not the buyer. Below are multiple ranges and how lack of preparedness minimized value.

Example of Value Range Based On Multiples of EV

Why should owners prepare before selling? $13 million gap between a 4x multiple and 7x multiple at sale.

ENTERPRISE MULTIPLES

UNDERSTANDING HOW WE GOT HERE 

The average age of a business owner in 2005 was mid-to-late 40’s. In 2008, many business owners suffered large losses in value due to the Great Recession of 2007-2009. Over the next 10 years, many business owners rebuilt enterprise value, and those that sold between 2018-2019, realized some of the highest valuations and sale prices in 20 years. It is important to mention that during this time, business values, deal terms, and multiples were favorable to sellers. A large reason was the $2 trillion in dry powder from financial buyers competing to acquire companies.

Fast forward to June 2023;

  • that same business owner is in their late 60’s early 70’s,
  • has been through one of the most challenging business environments due to the pandemic, and
  • is staring down one of the most challenging economic downturns in past twenty years.

THINGS TO THINK ABOUT

  • COGs/Services will continue to go up causing some of the increase to be passed on to the customer potentially pricing products/services out of the market.
  • Buyers request four years of financials when performing due diligence. Financials trending flat or upward during those four years positively impact your sale. Financials that are volatile or trending downward will negatively affect business value.
  • Over the next eight years, 8.4 million business owners will try to sell their businesses creating a competitive seller’s market.
  • Are you and your business prepared if a buyer knocks on your door?

IMPACT OF BUYER'S CYCLE

  • More competition creates a more selective buyers’ environment
  • The purchase terms are more restrictive and will have a higher performance matrix if there is an earn-out attached to the sale
  • Lower multiples, especially for less attractive businesses

SIX BUSINESS RECOMMENDATIONS

  1. Conduct a pre-due diligence audit as a key part of business planning
  2. Focus on your P&L, control expenses, and review margins on all products and services
  3. Hire a consultant to work with you and your management team to minimize value risk and create a preparedness plan to unlock value.
  4. Invest in building an advisory board that has operational experience
  5. Think about a growth partner that can help you grow over the next five years and increase market value.
  6. Remember, it cost money to sell your business. which you will lose in a failed attempt. Also, if you try to sell again you will still have to pay for services needed to get through the transaction.

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Written by: Brett Dearing, CEPA, CM&AA
Host of THE EXIT
June 18, 2022
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